Q: What’s the second thing I should do?

A: I think the best thing anyone can do before developing a web site is to check out the competition. Go to Google and type in the words or phrases you think other people will be using to find you. Visit the first dozen or so sites that come up. Make notes on what you like and don’t like about them. You should get some good ideas and quite often, it’s a real confidence booster. There are some really bad web sites out there.